Connect with Like-Minded Musicians for Collaborative Music Ventures
Responsibillities:
Product | UX / UI
Personal Project
Navigating the complexities of musical collaboration can be daunting, especially when searching for partners who share your musical tastes, age, and personality. Harmonize simplifies this process, facilitating connections between musicians based on compatibility factors, fostering seamless collaborations without the hassle.
The problem
Musicians encounter difficulties in identifying compatible partners who share their musical preferences, age group, and personality.
Market Research
A few Pain Points
I conducted an analysis of industry leaders and related sectors, including matching and dating-based applications, music streaming platforms, and relevant Facebook communities.
Detailed social media posts may not attract sufficient attention.
Engaging in personal conversations via direct messages expands outreach, However, this approach can extend the process, resembling a job interview.
In most cases, exact matches in musical taste are uncommon (lack of connection, boredom, overly simplistic).
A few Pain Points
Upon conducting market research and analyzing parallel markets, I have identified several significant pain points worthy of attention.
Detailed social media posts may not attract sufficient attention.
Engaging in personal conversations via direct messages expands outreach, However, this approach can extend the process, resembling a job interview.
In most cases, exact matches in musical taste are uncommon (lack of connection, boredom,
overly simplistic).
Market Research
Conclusions
The app should assist bands in finding specific members by providing a search engine for browsing potential candidates individually. Additionally, integrating channels or a feed feature would enable bands to post requests, allowing interested candidates to contact them directly.
Profile
To refine the search process and bypass traditional "job interviews," every user upholds a profile functioning as a "resume," containing their musical background and media.
Search Engine
In order to find a specific "band member" the app should have a search engine, leading to relevant profiles.
Feed / Channels
incorporating channels or a feed feature would allow bands to post requests, enabling interested and relevant candidates to contact them directly.
User Research
Background
I conducted interviews with 20 musicians spanning various ages and genres to gain insight into how the app can address their needs.
User Research
Conclusions
To differentiate ourselves and avoid becoming just another social media platform, we must offer significant value. Our primary focus is facilitating connections between like-minded musicians. To achieve this, I've implemented several changes.
Open roles
To broaden user options from connecting with musicians to also joining ensembles, we've introduced 'Roles,' a new main search engine for music positions. This tool allows bands to post openings and enables musicians to search for specific roles.
Onboarding
The onboarding process enhances the app's accuracy for users by providing tailored groups and events that align with their preferences, facilitating connections with like-minded musicians.
Dashboard
User research highlighted the need for musicians to track their engagement and collaboration efforts easily. To address this, I introduced a dashboard that centralizes data like profile engagement, role tracking, and audience insights, making it easier for users to measure success and connect meaningfully.
WIREFRAMES
A Detailed Look
Dashboard | Structuring Key Insights
The design process began with a low-fidelity wireframe to explore the layout and structure of the Harmonize dashboard. This initial sketch established the placement of key metrics, ensuring a logical flow and prioritization of essential data. Following refinement, I moved to high-fidelity wireframes, enhancing visual hierarchy to highlight critical metrics like profile views, media interactions, and follower growth at the top for easy access.
Onboarding | Understanding User Needs
Users specify their preferred musical genres and instruments, enabling personalized experiences. Additionally, they share details about past or ongoing music collaborations, enhancing the app's ability to provide tailored recommendations and connections, simplifying the search for their perfect musical match.
SCREENS
Reaching Final Design
